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ABOUT US

 

We are a creative consulting practice, targeted at working with brands and agencies that want to connect with consumers through sports.

 

We provide specific knowledge and strategic insights around the industry, with a forward-thinking mindset that relies heavily on new technologies and a digital approach.

 

We believe that innovation and creativity are key to generate the needed impact for brands that want to lead the way and distance themselves from the huddle.

Based out of Latin America's largest city of São Paulo, we are regularly involved in international projects around the globe and look forward to working with you.

 

OUR LEADERSHIP
Felipe Soalheiro, Founder

fsoalheiro@sportbizconsulting.com

+55 (11) 94853-1063

Felipe has deep expertise in uniting global brands to the universe of sports and entertainment, through properties including the FIFA World Cup, the Olympic Games, major sports leagues and pro athletes.

 

With a B.A. in Sports Marketing, and a New York University extension in Sports, Entertainment and Events Marketing, Soalheiro relies on 15-year extensive relationship network in the global industry, to develop innovative and creative communication programs tailored to connect brands to consumers, for some of the world’s largest brands, including General Electric (GE), Budweiser, Allianz, Samsung, P&G, Gillette, Brahma, Itaú and Vivo.

 

Previous Experience:

 

IMG Worldwide | Account Director, GE Olympics 

AEG Worldwide | Branding & Guest Services Director, Allianz Parque

Ketchum Sports & Entertainment | Director, Sports Activation

Agência Africa | Director, Sports Business

Octagon | Account Manager, Brahma and Itaú

 

 

 
TALK TO US 

Based out of Latin America's largest city of São Paulo, we are regularly involved in international projects around the globe and look forward to working with you.